by: Bill Graham
FINALLY! The days of feeble attempts at pickup truck cargo management via bungee cords and other self-rigged apparatuses ARE OVER! CargoCatch™ by Graham Solutions is sure to turn the “I’m sick and tired of things rolling around back there” pickup truck driver into a happy camper.

The CargoCatch™ is perfect for restraining small cargo in the bed of your truck. Groceries, camping equipment, soccer balls or anything else that you would just want to toss in the bed of your truck is easily accessed and properly restrained. Mounting and removing the CargoCatch™ from your truck is very simple and literally takes seconds to do once you get used to the process. The rods that the CargoCatch™ utilizes are extremely strong and you can really crank them down tight.

Pop it in, pop it out, it’s the most versatile and useful pickup truck cargo management system on the market and is far superior to any worthless cargo net or cargo bar with net. The CargoCatch™ not only restrains, it organizes.

CargoCatch™ is offered in 3 sizes to fit any pickup truck and weighs less than 10 lbs. Its unique design enables you to adjust it so that the bag will never be suspended in the air and it will always be centered in your vehicle and is guaranteed to look great. It can either be mounted on the lip or rail of the bed or underneath the lip or rail. It can also be used in conjunction with cargo bars, tonneau covers, camper shells, Softoppers or any other bed cover.

Features a hand sewn Texteline™ ultra violet resistant transport fabric bag with 2” heavy duty webbing, military grade hook & loop fastener and two heavy-duty Class 1 black anodized adjustable tension rods. Please visit www.cargocatch.com for more information and accessories and other products.

Graham Solutions manufacturers high quality custom unique vehicle cargo management systems, other vehicle convenience products and offers consulting services for website development and patent licensing.

Contact Information:
Graham Solutions
P.O. Box 893485
Temecula, CA 92589
619-884-8563
www.cargocatch.com

About The Author


William Graham is the inventor, designer, patent holder, manufacturer and licensor of the new CargoCatch pickup truck cargo management system. His company Graham Solutions also provides services in patent licensing and website development. He can be reached at www.cargocatch.com .

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Labels: cargo, computer, internet

by: Tony Cooper
What are web site keywords and how do I go about finding keywords that will work for me?

You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.

Web sites revolve around traffic. No traffic = no sales. It’s a simple equation but one that many web site owners are unable to resolve. The good news is that it’s reasonably easy to select your web site keywords and deploy them, and I’m going to show you how.

Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site – so you can see how important they are.

So how do you go about selecting your keywords?

Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.

You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.

Don’t believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.

Firstly ask your customers how they would search for your product!

This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.

2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:


search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
3. Got to word tracker.

Sign up for the free trial and enter your one word keyword. In this case “search”. When you press the search button you are returned a list of related terms. The first term is the same as the keyword followed by a list of related terms – search, search engine, etc. Choose your main term “search” and in the right hand pane you will see the associated terms for your keyword.

4. Organise your workload

You can now see that you are beginning to build up a sizeable list of keywords, keyword phrases and search terms. Compare the results of your word tracker research with the results from your customer polling.

The Word tracker results are fact. These are the terms that are actually used in Real searches. Hopefully these should closely match. But they are probably different to the terms that you initially wrote down yourself!

Five keywords is a good workload to start with. If you are a beginner and you attempt more you will likely end up confusing yourself. Five keywords and keyword phrases is a good start.

Take the first keyword and then make a keyword phrase so that it looks like this:


search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
5. Prioritise your terms

There is a huge amount of competition for your primary keyword “search” but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.

It’s unreasonable to expect to get top search position for “motorcycle” as the competition is just too intense. However it’s perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.

List your terms in REVERSE order and go to work. The reason I suggest doing them in reverse is that you should get good results from the less searched for terms and this will give you the encouragement to be more adventurous when you repeat the process for another keyword set.

Another keyword set!

Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone’s got to do it!

6. Putting your keyword phrases to work

OK, so now you have your keyword phrases you can put them into action. Allocate each keyword phrase to a specific page and build the content around them.

What do I mean by this?

There are “hotspots” on your pages that search engines look for when they are indexing your pages.

These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.

7. Repeat the dose

As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of “keyword sets” Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That’s a good target for a small web site

Summary

Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It’s important that you target the correct keywords and build your content around them to induce good search engine traffic.

If you miss this vital step then all of your marketing efforts will crumble around you.

Start with five keywords and keyword phrases to make a keyword set. Use word tracker to sanitise your own research findings. Allocate each keyword phrase to a page and fill the hotspots. Sprinkle liberally with good, quality content and repeat your keyword phrases within the main body text.

Now go and service that traffic!

About The Author
Tony Cooper is the Internet Marketing Manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results. tony@keywordmarketing.com



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Labels: computer, internet, mapping, search engine optimization, software

by: Granny's Mettle

Some of Howwired's best web developers and designers have converged to share their techniques to create effective audio, video and animation in the web. Here are excerpts from the pool's tips, tricks and wizardry to help you optimize your multimedia efforts.

• Use layers as often as you want to. Using a liberal dose of layers will make it much easier later when it's time to re-edit and animate. In addition, it doesn't add much to the overall file size.

• Save copies of the file as you work when using Flash. This is especially helpful when you're using a Mac. This will come in handy when you suddenly experience problems in opening a Flash file you've been slaving your days with.

• Use color outline layers and guide layers liberally. Both are found under the layer pulldown menu. The color outline layers show a layer in its outline form--- great for getting quick and precise positioning particularly with scanned drawings. Guide layers are for positioning bitmap guides or for testing layers you may want to remove from your final version. They allow you to keep a layer from exporting.

• Mix and match programs and media to get better results. Experiment and try combinations such as flat color vectors with photographic bitmaps for an interesting and rich output.

• For additional depth and color to vector images, use gradients; but don't overuse so as to avoid adding to the file size and speeds.

• Don't overdo your media. Your audience will definitely get indigestion from your web site.

• Never make your audience wait. Downloading an image that takes millions of years to finish will definitely make your audience cranky. They'd probably clicked to another site even before your banner finished downloading itself. "If people have to wait, be sure it's really worth their while," says HotWired's resident interface designer.

• Design delays that cover the loading process. Flash features full attributes that helps in keeping the audience occupied while that giant sound file is loading in the background. Flash's Bandwidth Profiler is said to provide a big help on this.

• Use the knowledge and wisdom of your friends and colleagues. A good multimedia comes from a diverse source of skills found in people. The adage that two minds are better than one definitely applies here. Talk to other multimedia designers or join groups and mailing lists to share ideas and knowledge. What you think is trash for you might be a goldmine for another artist.

About The Author
Granny's Mettle is a 30-something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.
Her thoughts on writing: "Writing gives me pleasure… pleasure and excitement that you have created something to share with others. And with the wide world of the Internet, it gives me great satisfaction that my articles reach more people in the quickest time you could imagine."
On her spare time, she loves to stay at home, reading books on just about any topic she fancies, cooking a great meal, and taking care of her husband and kids.
For comments and inquiries about the article visit http://www.ucreative.com
articles@ucreative.com

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